As a complement to Velveeta’s La Dolce Velveeta campaign, we partnered with ZipCar to launch Velveehicles— vintage-style rental convertibles that are equipped with countless amenities to help ‘Pleasure Seekers’ indulge in the everyday.
We created shells & cheese fill-up stations so that Velveehicles’ heated cupholders never go empty.
And a La Dolce Velveeta playlist complete with an original Yung Gravy collab so that ‘Pleasure Seekers’ never run out of indulgent jams.
Social posts for pre- and post-launch:
