Too much of the world is too much. Rold Gold pretzels are just enough. We pitched this campaign to the Rold Gold team at Highdive Chicago.
To prove our point, we juxtaposed the simplicity of our product with the too-muchness of everything else:
Introducing our new Selects line, which also happens to be just enough.
As part of the simplest snack launch in the world, we thought it appropriate to build the simplest app in the world.
